What I love most about Burger King’s Bacon Sundae

It gets the people talking.

And – that’s the point. The conversation here is not about how many pounds I’ll gain by consuming the 510-calorie treat. The conversation is about how they have influenced the chat many people are having, right now, about their idea.

Imagine if your idea was able to do the same exact thing. It would spread very quickly, and people would talk about it. It has to be worth talking about, though, like Burger King’s Bacon Sundae.

Three questions to ask yourself about your idea:

  1. Is this any better than what already exists?
  2. Am I introducing someone to something new?
  3. Is this going to get the people talking?

The best videos aren’t for YouTube

People are waiting on you to tell your story. And one of the best ways to do that is in the form of video. Not a video to purposely upload onto YouTube, though. Just, a video.

Remind yourself that it’s just a video. And, if it goes on YouTube after we’re done filming, fine.

Things will change this way.

And you’ll notice it. That’s why I love Vanessa Mdee’s video. Mdee does great work at Base, MTV’s station in Africa, showcasing the best in music, culture and lifestyle. The video wasn’t created for YouTube. It was created to answer two simple questions:

  • Who are you?
  • What’s the big idea?

And, to stand out from the bunch, you have to make your story personal. A video works. A simple one. And it doesn’t have to go on YouTube. It just has to get done.


When They Don’t Know What You’re Good At

Keep this in mind:

  • Remind them
  • Focus on being one thing (and move away from trying to be every thing)

When you have a talent, skill or idea to contribute, it’s easy (and safe) to keep to yourself, assuming it’s not extraordinary, or it’s been done before. Truth is, your idea is probably a good one.

And the world needs it. Now.


Why Frank Ocean Works (And So Many Others Don’t)

The answer here is simple.

Frank Ocean broke the rules.

Here’s how:

In 2011, Ocean took the biggest risk ever and spent his hard earned dollars (which could probably not be much) to put together a very focused, and near-perfect album titled nostalgia, ULTRA, and released it for free via Tumblr. A site that hosts nearly 60 million other blogs.

So, how does a relatively unknown person break the rules and get picked out of millions? Either wait to get picked (which is not likely), or pick yourself and know:

  1. Keep it simple.
  2. You don’t need permission to do great work.
  3. Appeal to a very small niche.
  4. Re-invent yourself (and your idea).
  5. Give one person something to believe in.
  6. No matter how much the world pushes you to blend in – be awkward.