It gets the people talking.
And – that’s the point. The conversation here is not about how many pounds I’ll gain by consuming the 510-calorie treat. The conversation is about how they have influenced the chat many people are having, right now, about their idea.
Imagine if your idea was able to do the same exact thing. It would spread very quickly, and people would talk about it. It has to be worth talking about, though, like Burger King’s Bacon Sundae.
Three questions to ask yourself about your idea:
- Is this any better than what already exists?
- Am I introducing someone to something new?
- Is this going to get the people talking?