The best videos aren’t for YouTube

People are waiting on you to tell your story. And one of the best ways to do that is in the form of video. Not a video to purposely upload onto YouTube, though. Just, a video.

Remind yourself that it’s just a video. And, if it goes on YouTube after we’re done filming, fine.

Things will change this way.

And you’ll notice it. That’s why I love Vanessa Mdee’s video. Mdee does great work at Base, MTV’s station in Africa, showcasing the best in music, culture and lifestyle. The video wasn’t created for YouTube. It was created to answer two simple questions:

  • Who are you?
  • What’s the big idea?

And, to stand out from the bunch, you have to make your story personal. A video works. A simple one. And it doesn’t have to go on YouTube. It just has to get done.


One thought on “The best videos aren’t for YouTube

  1. Pingback: Instead of saying you’re funny, make us laugh « Kareem's Blog

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